FINAL PRINT RUN TOPPS GARBAGE 2016 PRO
FINAL PRINT RUN TOPPS GARBAGE 2016 LICENSE

Topps also does one-off e-commerce sets for properties such as MetaZoo, Avatar, American Cornhole League, Muhammad Ali and Lil Wayne - and could seek out more such deals amid the ongoing collecting phenomenon that turned white-hot when the pandemic began in 2020. (Mark Cunningham / MLB Photos via Getty Images) Making a big push into the trading-card industry, Fanatics has purchased the rights for MLB and MLBPA licenses.

FINAL PRINT RUN TOPPS GARBAGE 2016 LICENSE

Its license portfolio still includes brands such as Disney’s Star Wars, UEFA Champions League, Bundesliga, Major League Soccer, Overtime Elite, Athletes Unlimited, Formula 1, Europa League, Wacky Packages and Mars Attacks. “I can see them wanting to break it up,” said Susan “Sooz” Lulgjuraj, a longtime card collector who has worked for both Topps and card valuation specialists Beckett and is now with Goldin Auctions.Īnother possibility is that Topps just motors along as-is, and bids for fresh intellectual property rights in sports and entertainment. In addition to physical and digital trading cards, it also has a candy line (Bazooka gum, Ring Pops) and a digital services unit that does gift cards for major brands.

Topps could opt to sell off its various business lines. Fanatics’ card business is starting from the ground up - it already has hundreds of millions of dollars in investment that values it at more than $10 billion - so buying Topps on the cheap after wrecking its primary business, while Wall Street-brutal, is a way to turn-key itself into the industry.įanatics, which said it had nothing new to say about its card business plan beyond what’s been already announced, also could simply hire Topps to run its card operations.

Why? For the rest of Topps’ intellectual property, its deep archive, talent and knowledge base, and its iconic name. One is that it could be bought by Fanatics. There are a few obvious scenarios for Topps. Topps itself declined to comment, which isn’t surprising as it probably continues to figure out what its business strategy is going forward after losing its baseball licenses to Jacksonville, Fla.-based Fanatics Inc.’s new card business and wrestling to longtime Italian rival Panini - itself losing its basketball business to Fanatics. The question now is, how does Topps survive? What is its path forward without trading cards as its backbone?

FINAL PRINT RUN TOPPS GARBAGE 2016 PRO

And then this week, it lost another license - WWE for its pro wrestling cards. faces the impending loss of its baseball card business to an unexpected rival amid perhaps the greatest cards and collectibles craze in the company’s history. In what feels like cruel irony, New York City-based The Topps Co. For much of the past 70 years, that brand name has elicited a primary association: trading cards, particularly baseball cards.

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